Design Challenge

The goal of this project was to give Panther Publishing Co. a sincere and recognizable brand that conveys a classic and retro look that reflects the books they publish. Panther Publishing deals strictly in books that are about, or concern old cars and motorcycles. Persons that would come in contact with this brand are potential authors looking for a publisher and retail book stores that would carry their books. 

Design Solution

The design solution focused on a 1950s feel with a rich two tone color palate. The logo uses a script reminiscent of the aforementioned era with a serif to balance it out and make it contemporary. The shield element was added in mind of metallic emblems on vintage vehicles. Just as those emblems embody value, the Panther Publishing logo will add value to their publications.